"The TV Book Club" picked up a peak average audience just short of 500,000 viewers overall. However, total weekly sales of the 10 titles saw a slight drop after transmission of the first show.

The show on Sunday evening (More4) saw 303,000 viewers, peaking at an maximum of 364,000 and the daytime slot on Monday (Channel 4) averaged 101,000 viewers, peaking at 114,000. As last week the audience was described as ABC1 by the broadcasters, stating the figures were a 39% increase in comparison to last week's figures. The second show was widely commented on having been an improvement to the first, with Amanda Ross, m.d. Cactus admitting that "we did some things wrong" with the debut episode.

Sales figures for the 10 titles have not been straightforward 'tho, with three titles seeing sales grow week-on-week. Figures up to 26th January show sales of the first week's choice The Little Stranger drop slightly, with Waters' title selling 16,348 copies in the week after the first show, compared with 16,488 copies the week before. But the following week's pick Blacklands by Belinda Bauer saw a boost from sales of 5,125 to 5,410, while the next two featured books Sacred Hearts and Cutting for Stone also saw uplifts. Overall, the 10 'best reads' sold less in the week after the first show aired than they did in the previous week.

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